Politweets

The disputed 2009 Iranian presidential election sparked an unprecedented amount of U.S. media coverage, which of course led to a curious amount of attention in pop culture. As I basked in the warm glow of various electronic screens, I couldn’t help but feel a strange sense that something was awry within the bombardment of images of, chatter about, and support for the ensuing political demonstrations.

Time for reflection has helped me get closer to uncovering what I couldn’t put my finger on before: the benefit of devoting mass amounts of media coverage to the Iranian demonstrations, and the specific type of attention it was getting in the United States, would ultimately have nothing to do with the state of democracy in Iran.

As they often do, a few words from Slavoj Zizek ring true for me and seem to speak precisely to such a phenomenon. Describing the techno-savvy, business-minded, yet cause-sensitive people who are at the forefront of capitalism’s recent evolution into a non-self-perpetuating (i.e. not driven by greed alone) system which is very good at making lots of money by trying to care about Stuff at the same time, Zizek notes their odd political ethos by sarcastically pointing out the way they have reworked Marx's observation about the steam engine:

What are all the protests against global capitalism worth in comparison with the invention of the internet?

We are apparently a step even further now, for the overwhelming sense I had when the protests in Iran and the coverage of them were at their peak was that the message we were intended to receive had little to do with Iranian democracy; the real message was, “What is the struggle against totalitarianism worth in comparison with the onset of Twitter?”

Indeed, let’s ask ourselves who the winners of the whole ordeal were: the Iranian people? Certainly not, as their potentially flourishing democracy remains restrained by a totalitarian theocracy. The Iranian establishment? Obviously, Ahmadinejad will always look bad, but even Khamenei will find it hard to possibly look good after suppressing an opposition with very real concerns over the legitimacy of the election. Twitter? The company quickly discovered what the neo-capitalists have known all along, that nothing is as good for business as a humanitarian crisis. This is not to say that Twitter’s end-goal was to exploit the situation of the people of Iran. Nor am I suggesting that the awareness the Western world was allowed via Twitter was not beneficial in some way.

However, I think the subsequent inane Twitterization of everyday life we have seen since that time is evidence that the web site walked away with much gained. From inconsequential celebrities to legitimate news programs, Twitter has suddenly become some kind of proxy journalism; journalism being the institution formerly made up of professionals who sought the public good by seeking out first-hand, the developments society needed to be aware of, in order to bring about change.

It’s not that I find Twitter annoying and pointless (which I do), I just find this growing trend toward e-politics troubling. I remember during the last presidential election in our own country how often I heard facebook and MySpace group numbers being cited on the news. The advent of e-campaigns was the true focus, not political change.

Just as the internet boom failed to translate into deep political change in our own democracy, it is no surprise that we witnessed the same impotency in regards to Iran. While the people of Iran risked their physical well-being to take to the streets and demand to be heard, we in the U.S. failed to do the same. The Western media in general failed to move beyond the fact that Iranians were tweeting, and thus missed why they were doing it. I hope would-be activists in the U.S. soon realize that we can't tweet our way to a better future.